Top events in the Brixental valley

Tradition, craftsmanship and the Tyrolean zest for life

From late June to late September, the traditional Schau-Zuichi Market takes place every Thursday in the centre of Westendorf, inviting visitors to enjoy a leisurely stroll and a spot of indulgence.

Locals and visitors alike can experience Tyrolean customs, regional crafts and genuine hospitality in a special atmosphere. Numerous market stalls offer local produce, unique handmade items and culinary specialities from the region. Traditional music, craft demonstrations and a varied programme of events ensure an atmospheric summer’s evening. During the school holidays, a varied children’s programme awaits our younger visitors.

The Schau-zuichi Market is the perfect opportunity to discover the culture and traditions of the Brixental valley and to spend a convivial evening in the heart of Westendorf.

Football fever from all over the world

Every year at Whitsun, the Kitzbühel Alps become a hub for international youth football.
The Cordial Cup is one of Europe’s most important youth football events and attracts thousands of players, coaches and visitors to the region year after year.

Exciting matches, a thrilling atmosphere and the impressive backdrop of the Tyrolean mountains make the Cordial Cup a special experience for the whole family

Experience Tyrolean tradition up close

A truly special experience is the traditional stallion drive at the Stallbachkaralm in Aschau near Kirchberg, which takes place every June . During this event, the magnificent Noriker stallions are driven up to the alpine pastures together – an impressive spectacle against the unique backdrop of the Kitzbühel Alps.

The drive not only has a long tradition but also serves an important purpose: at the start of the alpine summer, the hierarchy amongst the stallions is established. This ensures peaceful coexistence during the summer months on the alpine pasture.

Accompanied by numerous visitors, music and a convivial atmosphere, the day centres on Tyrolean horse breeding and living traditions.

Every year on 15 August, the traditional flower parade in Kirchberg delights countless visitors from near and far.

A cosy morning get-together sets the mood early on.
At 3.00 pm, the highlight of the day finally begins: the colourful flower parade. Floats lovingly decorated with thousands of flowers, marching bands and local clubs parade through the town centre, transforming Kirchberg into a colourful sea of flowers.
Afterwards, the traditional summer night festival invites you to celebrate, enjoy yourself and linger a while.

Living tradition and a festive atmosphere

As summer slowly draws to a close in the Begen, one of the most beautiful traditions of the year begins in the Brixental: the cattle drive down from the alpine pastures. These usually take place on the third weekend in September, though in some cases they are still celebrated in the region on the last weekend of September.
After an accident-free summer on the alpine pastures, festively decorated cows return from the alpine pastures to the valley. Wearing artistically designed headdresses, with bells ringing and accompanied by the farmers’ families, the animals make their way through the villages back to their home barns.

Alongside the cattle drives, visitors can look forward to a varied programme of festivities featuring traditional music, regional specialities and craft stalls.

A colourful spectacle in the sky

When the forests take on their autumnal colours and autumn arrives in the Kitzbühel Alps, the Balloon Cup provides a truly special natural spectacle. Numerous hot-air balloons rise into the sky against the impressive mountain backdrop, transforming the region into a colourful world of wonder.

Anyone wishing to experience the stunning mountain scenery from a bird’s-eye view can book hot-air balloon rides directly through the tourist board and enjoy unforgettable views of the Brixental valley and the surrounding peaks.

A varied programme of events, such as the children’s afternoon or the Night of the Balloons, ensures unforgettable moments.

The Streif is calling!

Every year, skiing and sports enthusiasts from all over the world gather to witness the athletes’ impressive performances on one of the most challenging downhill runs in alpine skiing.
With over 40,000 spectators and a unique atmosphere, the Hahnenkamm Race in Kitzbühel is the highlight of every ski season.

Experience the thrilling mix of speed, precision and excitement – that’s Kitzbühel!
From the legendary Streif to the festivities in the finish area, this is where tradition and modernity come together to create unforgettable memories!

Music, a great atmosphere and convivial evenings

For a whole week, well-known artists provide atmospheric live music and top-class entertainment, ensuring convivial evenings in a cosy atmosphere at the Brixental Festival.
The event is particularly popular with visitors from the Netherlands.

The combination of skiing fun in the SkiWelt Wilder Kaiser – Brixental and a lively atmosphere makes the festival a highlight of the winter season.

Contemporary brass band music meets winter holidays

With the ‘Winter Woodstock of Brass Music’, the Brixental valley has established itself in recent years as a meeting place for brass music fans from across the German-speaking world.

Over several days, renowned brass bands and modern brass ensembles provide top-class entertainment. From traditional brass music to contemporary sounds, visitors can look forward to a varied programme. The combination of skiing, cosy mountain hut atmosphere and musical highlights makes the Winter Woodstock of Brass Music a special event for music lovers and winter sports enthusiasts alike.